It’s 10 AM. Do You Know What Your Sales Reps Are Doing?
Harvard Business Review
MARCH 10, 2017
Yet much of the data from sources such as CRM reporting tools and time studies is self-reported, and thus inherently flawed. They worked with sales specialists but also people who could bring expertise to bear on, or expedite, the handling of a customer issue, such as staff in finance, legal, pricing, or marketing.
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