N2Growth Blog

MARCH 23, 2010

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Blog CRM Management Brand 304

N2Growth Blog

APRIL 2, 2010

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges. Best wishes Sir.

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Media Blog Tools Influence 382

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. Broadcast this message loud and clear from the CEO and sales leadership.

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CRM Project Succession CIO 15

Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Capturing account information using a CRM or other system: That way, people throughout the company, not just one salesperson, can learn the needs and history of each customer. Your R&D group develops a unique new product. Manufacturing produces it.

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Company Market Penetration Long-term Short-term 15

Harvard Business Review

DECEMBER 29, 2014

As an example, a recent job posting on the website of a global healthcare company seeks an individual for a sales operations leadership position who can do the following: Strategy: •Contribute to the 1- and 3-year business vision as a member of the executive leadership team. Can one person really handle all this?

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Offshoring Outsourcing Analysis Incentives 14