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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 304
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. You might ask yourself.

Strategy 267
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

To become a successful customer focused business, your leadership must develop a holistic strategy that impacts every department, and revolutionizes the way you do business. Leadership is the driving force of strategy. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. You might ask yourself.

Strategy 267
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The 200 mph Tune Up: 4 Critical Decision Filters For The Startup Leader

Terry Starbucker

Revamp of the customer management (CRM) system. You can “get by” with a substandard CRM, but a great one can positively effect ALL of the filters significantly ( e.g. ever watch an employee get completely frustrated with a CRM – talk about demoralizing! ). New advertising campaign.

CRM 282
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The Rising Importance of the Chief Commercial Officer in Modern Business

N2Growth Blog

Consequently, a company can significantly improve its sales and overall business performance with the strategic direction and forward-thinking leadership of a CCO. A prominent aspect of their duties now encompasses a solid emphasis on Customer Relationship Management (CRM).

CRM 221
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Hiring (not Firing) for Soft Skills – TTI Success Insights

Chart Your Course

Let’s say a candidate you’re considering has been using your CRM system for most of her career. How agile will she be in adapting to change if the company were to switch CRM systems, and does she posses the initiative in learning and implementing new technologies that comes from having the well developed skill of continuous learning?

Skills 133
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Social Media Demystified

N2Growth Blog

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges. Best wishes Sir.

Media 382