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Case Studies: Real-World Applications RiskManagement and Portfolio Optimization: Using advanced data analytics, a family office identified correlations between macroeconomic indicators and asset prices. This enabled the office to offer personalized investment advice, anticipate client needs, and enhance client satisfaction.
Collaborated with University Facilities, Safety & Risk, RiskManager; ServPro; and Insurance Adjuster to plan and execute clean-up and equipment replacement. Built systems — financial, HR, CRM, PM — to ensure orderly expansion from ten to 150 employees and one U.S.
Think, for example, of the internal audit or occupational safety functions in general, or the riskmanagement function in banks, as the Basel III regulatory framework stipulates that this function should be “under the direction of a chief risk officer (CRO), with sufficient stature, independence, resources and access to the board.”
A San Francisco-based business services company noted shortcomings in the traditional reengineered approach to its sales and marketing process, in which Customer Relationship Management (CRM) databases were scoured for potential leads using relatively static algorithms.
The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. In each step, sales people are expected to perform a series of tasks, usually sequentially, in order to close.
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