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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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More than 70% of searches start with a generic search, such as “CRM software,” rather than a search for specific brands. Dental and medical products wholesaler Henry Schein is a good example. Contacting a salesperson occurs later in the typical purchase process, and sometimes not at all.
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