CTO Enterprise Architecture Marketing 
Harvard Business Review
AUGUST 16, 2013
online idea markets), the center of expertise for innovation support, and analysis across the enterprise. A second new component of the IT function should be dedicated to this category of work: the Enterprise Integration Group (EIG). The New CTO: Chief Transformation Officer. Improving Operational Efficiency.
Harvard Business Review
FEBRUARY 4, 2014
In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP.
Expert insights. Personalized for you.
8 
Let's personalize your content