CTO Information Marketing Training 
Strategy Driven
MARCH 20, 2021
If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. It’s usually the job of a bank’s chief financial officer (CFO), chief risk officer (CRO), or chief technology officer (CTO) to oversee tech implementation.
Skip Prichard
SEPTEMBER 24, 2019
Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. This is true in boom times and recessions, from organizations being complacent through multiple successes, to newcomers coming in to take over the market.
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Skip Prichard
MARCH 13, 2020
It doesn’t matter if you are working in a package sorting center or a marketing department.) To some degree, I feel that education and training are now very different tracks – equally important, but separate from one another. The third mistake is likely to be a lack of investment in employee training.
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?
Harvard Business Review
FEBRUARY 4, 2014
In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP.
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