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What is your organization’s claim to fame—operational excellence, customerintimacy or product leadership? If your focus is customerintimacy, do the employees who personally excel at operational excellence and product leadership feel engaged or disenfranchised in your workplace? How are you doing in the other two areas?
A review of the project exposed the need for developing a mobile computing application as a means to support the newly reengineered business process; Service Delivery Project: A country-wide retailer wanted to initiate a voice of customer effort to better service and retain its customer-base.
In small businesses, however, there are fewer decision-makers, and they’re so close to customers, employees and daily operations that they can get a sense of whether a decision is right or wrong very quickly. CustomerIntimacy. In smaller organizations, a much greater percentage of employees work with customers directly.
The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customerintimacy or product leadership. Back in my own days as an executive, I was hugely influenced by a book called The Discipline of Market Leaders.
In small businesses, however, there are fewer decision-makers, and they’re so close to customers, employees and daily operations that they can get a sense of whether a decision is right or wrong very quickly. CustomerIntimacy. In smaller organizations, a much greater percentage of employees work with customers directly.
The culprit was the myopic view of leadership driven by a “make the numbers” through operational excellence not customerintimacy. And, the human in command of taking care of the customer was jailed by a system that quarantined a solution that favored the customer.
While a focus on lowering costs, improving quality, and providing consistent, reliable service will continue to be important, I see a shift in the coming decade to combining operational excellence with customerintimacy: tailored solutions for individual customers based on a deep understanding of their needs.
Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Know your customers intimately. The deadline for the IBM PC's introduction was Fall 1981.
For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I
Online security and customerintimacy go hand in hand. Developing deeper knowledge of your organization’s consumers may be the best way for you to simultaneously secure their online touchpoints while providing a better customer experience. And this customerintimacy can be leveraged to protect your customers.
Initially, the company relied entirely on services to get close to customers, understand and address their problems, and in the process generate revenues. Much of what the company learned about its customers in the services mode has been developed into its product, although a good percentage of revenues still comes from services.
In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customerintimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.
Third, new easy-to-use online webinar and videoconferencing technologies make it possible for inside salespeople to create customerintimacy without field interaction. For field salespeople, this means developing new technology and communication competencies. What kind of results can companies expect?
Using IT services to generate cash and developcustomerintimacy, it is entirely possible to build products. We have numerous case studies of this being a tried and true procedure, and recommend it strongly.
If lucky, a start-up grows and develops a success formula. having sacrificed customerintimacy for increased operational excellence gains through widespread cost cutting, are well documented. Anti-fragile systems love randomness and uncertainty; going beyond resilience or robustness, they get stronger with stress and volatility.
The key lies in developing and exploiting "proprietary data" — data that you and you alone possess. One retailer develops an insight into customer behavior and others follow suit. It is vital to develop a deep understanding of what is essential for the future. But don't avoid this avenue on that score alone.
Operational excellence, customerintimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Developing an ecosystem of partners. Digital transformation requires new strengths. That may change as a company undergoes a digital transformation. Mastering big data.
But here are some examples of how brands are meeting the challenge: Developcustomerintimacy. Every strategy begins with an understanding of your target customer. We already know that. But it''s worth restating because, here, it implies something vaguely different.
New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning. One of the most exciting areas of development is the marrying of mobile apps, location sensing technologies (e.g.,
The question really is: Can digital natives develop software-enabled solutions that siphon off significant value from industrial hardware? Mastery of hard science is a pre-requisite to develop software-based solutions on the hardware. Customerintimacy. The answer is “yes.” ” But it won’t be easy.
It starts by understanding customers’ affinity with the brands. Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. Over its lifetime, the app store has generated more than $25 billion for developers.
The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Clicking on these pages shows a company that is educating customers, not hawking products. Companies know far more about their customers by analyzing all the data they collect on them.
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