Lead Change Blog

APRIL 26, 2011

What is your organization’s claim to fame—operational excellence, customer intimacy or product leadership? If your focus is customer intimacy, do the employees who personally excel at operational excellence and product leadership feel engaged or disenfranchised in your workplace? How are you doing in the other two areas?

Customer Intimacy 281

Customer Intimacy Operations Productivity Products 281

N2Growth Blog

FEBRUARY 24, 2018

A review of the project exposed the need for developing a mobile computing application as a means to support the newly reengineered business process; Service Delivery Project: A country-wide retailer wanted to initiate a voice of customer effort to better service and retain its customer-base.

Strategy 191

Strategy Tips Customer Intimacy Strategic Planning 191

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Know your customers intimately. Know your customers intimately. Here are several lessons worth sharing.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

MARCH 28, 2013

The key lies in developing and exploiting "proprietary data" — data that you and you alone possess. Without such data it is simply too easy for competitors to let you do the hard work of innovation, then copy your insights and erode your competitive advantage. But don't avoid this avenue on that score alone.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

MAY 29, 2013

But here are some examples of how brands are meeting the challenge: Develop customer intimacy. Every strategy begins with an understanding of your target customer. Innovations in Digital and Mobile Marketing An HBR Insight Center. We already know that. The Rise of the Mobile-Only User.

Customer Intimacy 8

Customer Intimacy Retail Brand Tactics 8

Harvard Business Review

NOVEMBER 13, 2015

New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning. One of the most exciting areas of development is the marrying of mobile apps, location sensing technologies (e.g.,

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8