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What is your organization’s claim to fame—operational excellence, customerintimacy or product leadership? If your focus is customerintimacy, do the employees who personally excel at operational excellence and product leadership feel engaged or disenfranchised in your workplace?
The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customerintimacy or product leadership. And once you picked one, the work of leadership was to align the culture with the chosen path.
As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. CustomerIntimacy. In smaller organizations, a much greater percentage of employees work with customers directly. Timely Decision-Making.
As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. CustomerIntimacy. In smaller organizations, a much greater percentage of employees work with customers directly. Timely Decision-Making.
Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Know your customers intimately. The deadline for the IBM PC's introduction was Fall 1981.
For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I
In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customerintimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.
Operational excellence, customerintimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Leadership teams, recognizing that technology’s supporting role has changed, have also reordered their thinking about digital leadership. Mastering big data.
But who is likely to assume leadership in creating and capturing economic value in Type 3 products: Digital natives or industry incumbents? The question really is: Can digital natives develop software-enabled solutions that siphon off significant value from industrial hardware? Customerintimacy. Ford or Tesla?
It starts by understanding customers’ affinity with the brands. Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. Over its lifetime, the app store has generated more than $25 billion for developers.
The culprit was the myopic view of leadership driven by a “make the numbers” through operational excellence not customerintimacy. And, the human in command of taking care of the customer was jailed by a system that quarantined a solution that favored the customer.
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