Customer Intimacy Development Market Segmentation 
Harvard Business Review
JULY 29, 2013
Third, new easy-to-use online webinar and videoconferencing technologies make it possible for inside salespeople to create customer intimacy without field interaction. Different companies divide it in different ways: By market segment. What types of selling situations or tasks are most compatible with inside sales?
Harvard Business Review
APRIL 18, 2013
retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.
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