How IBM, Intuit, and Rich Products Became More Customer-Centric
Harvard Business Review
JUNE 17, 2015
In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. They faced a culture clash, however.
Let's personalize your content