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The culprit was the myopic view of leadership driven by a “make the numbers” through operational excellence not customerintimacy. The irony was their technological prowess failed to keep the copper fitting bin flush with inventory.
At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership. Here are several lessons worth sharing.
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