Customer Intimacy, Management and Market Segmentation

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Customer Intimacy

Management

Market Segmentation

The Growing Power of Inside Sales

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B

B2B Power Market Segmentation Customer Intimacy

Understanding Customers Is Everyone's Job

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.

Customer Intimacy

Customer Intimacy Supply Chain Market Segmentation Human Resources

Leadership Digital

The Growing Power of Inside Sales

Understanding Customers Is Everyone's Job

Stay Connected