Customer Intimacy Management Marketing 
Next Level Blog
FEBRUARY 1, 2022
Back in my own days as an executive, I was hugely influenced by a book called The Discipline of Market Leaders. The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership.
N2Growth Blog
FEBRUARY 24, 2018
Upon review, the provision of a Web-based sales support product was determined to be needed as a condition of project completion; Customer Intimacy Project: A regional financial services firm new it was losing customers because they lacked the necessary tools to give their customers the attention that they sought.
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Six Disciplines
OCTOBER 19, 2011
Key findings from the IBM study: Today’s complexity is only expected to rise, and more than half of CEOs doubt their ability to manage it. By drawing more insight from the available data, successful CEOs make customer intimacy their number-one priority. Seventy-nine percent of CEOs anticipate even greater complexity ahead.
Harvard Business Review
SEPTEMBER 6, 2013
As a direct marketer we have been good at customer intimacy. We know a lot about our customers. We have known for a long time that we needed to be operationally excellent, but in the past we''ve fixed problems reactively, after the event, to keep customers happy. But it isn''t easy.
Harvard Business Review
APRIL 30, 2013
They can actually make it easier to tailor customer experiences at low cost. As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer.
Harvard Business Review
AUGUST 8, 2011
At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.
Harvard Business Review
JUNE 17, 2015
How well do you know your customers? This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers.
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