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The Number 1 Tip to Ensure Returns on Your Firm’s Digital Strategy

N2Growth Blog

We must be able to discern what role we are expecting digital technology to play within the business. It is only with this understanding that we can establish the necessary linkages required to inform digital technology direction-setting. Indeed, it is not enough to have a vivid and compelling business strategy.

Strategy 191
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Are You Leading Cash Registers?

Lead Change Blog

The culprit was the myopic view of leadership driven by a “make the numbers” through operational excellence not customer intimacy. The irony was their technological prowess failed to keep the copper fitting bin flush with inventory.

P&L 150
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IBM at 100: How to Outlast Depression, War, and Competition

Harvard Business Review

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Newly appointed CEO Lou Gerstner logged thousands of hours visiting customers, industry experts and analysts.

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Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Read more from DXC Technology: Digital Transformation Is Racing Ahead and No Industry Is Immune. Internal departments and employees were once seen as the CIO’s customers.

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Good Cybersecurity Can Be Good Marketing

Harvard Business Review

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers.

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How Location Analytics Will Transform Retail

Harvard Business Review

By leveraging connected mobile devices such as smartphones, existing in-venue Wi-Fi networks, low cost Bluetooth-enabled beacons, and a handful of other technologies, location analytics vendors have made it possible to get location analytics solutions up and running fast at a minimal cost. Retail Technology'

Retail 11
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The Growing Power of Inside Sales

Harvard Business Review

Third, new easy-to-use online webinar and videoconferencing technologies make it possible for inside salespeople to create customer intimacy without field interaction. For field salespeople, this means developing new technology and communication competencies. What kind of results can companies expect?

B2B 10