Customer Intimacy and Wiersema - Leadership Digital

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Customer Intimacy

Wiersema

Customer Intimacy vs. Customer Satisfaction

CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 3) Customer Intimacy – Best Overall Solution. How are you operationalizing it?

Customer Intimacy

Customer Intimacy Wiersema Strategic Planning Commitment

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I I call this understanding and tailoring "customer intimacy" ). The result is a powerful combination that fulfills two customer value propositions at the same time.

Operations

Operations Customer Intimacy Supply Chain Wiersema

Customer Intimacy vs. Customer Satisfaction

Standard Operating Procedures Can Make You More Flexible

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