Customer Loyalty Focus Group Marketing Operations 
LDRLB
APRIL 13, 2020
We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?
LDRLB
APRIL 13, 2020
We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores. Is it for the industry?
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Harvard Business Review
OCTOBER 10, 2011
A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. This approach is just like the way most companies used to deal with customers. And these companies build closed-loop learning into their daily operations so that they're constantly improving.
Strategy Driven
NOVEMBER 8, 2010
Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.
Harvard Business Review
AUGUST 16, 2016
Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. “Getting out of the building” to speak to and observe real customers and stakeholders. A faster cycle time for developing ideas.
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