Strategy Driven

JANUARY 5, 2015

THE SECRET: These big pacesetter corporations have discovered that by partnering with smaller, specialized companies they are able to obtain the critical skills they need to gain a competitive advantage – thus paving the way for innovation and increased market share. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

NOVEMBER 13, 2013

3 Innovation is DOA. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Train everyone (and I do mean everyone) in the tools and techniques of innovation. Throw a challenge down for an annual innovation award.

Price 91

Price Innovation Incentives Learning-by-Doing 91

Strategy Driven

JUNE 18, 2012

Capitalizing on the growing demand for e-books, the exploding app market, e-reader popularity, and the global appetite for cool products,Apple went to market having no idea what an explosion of creativity they were unleashing. Take products to market? Get customers? Keep customers? Remember this ditty?

Download 50

Download Customer Loyalty Marketing Seminar 50

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally. I’ve certified more than 100 advisors. Gitomer and Buy Gitomer.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

DECEMBER 19, 2016

CEOs should actively manage five specific tensions in today’s complex global business environment: Disruptive innovation versus leveraging the company’s core strengths. Exploiting global opportunities versus managing risk. Exploiting global opportunities versus managing risk.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

NOVEMBER 9, 2015

By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. In addition to strengthening customer loyalty, we find that simplicity reduces price sensitivity and drives positive word of mouth. A new battleground.

Brand 8

Brand Customer Loyalty Loyalty Survey 8

Harvard Business Review

MAY 13, 2011

There's an award-winning doctoral dissertation in marketing, hospitality or behavioral economics to be done on why the world's most luxurious hotels insist on charging their guests extra for WiFi. It can't be to build customer loyalty; people loathe it. Customers should feel special, not exploited, when they log on.

Travel 15

Travel Hotels Customer Loyalty Discount 15

Harvard Business Review

OCTOBER 24, 2016

Innovation has the potential to transform the investment industry. Yet the world’s largest funds are closed off from these innovations. Research we have collected in recent months shows that pension funds, sovereign wealth funds, and endowments expect imminent breakthrough innovations in investment technology.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

MAY 18, 2018

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. But once Metis noted this lack of customer loyalty, it was up to us to figure out why, and what to do about it. We began by studying the market. Data-Driven Marketing.

Hotels 8

Hotels Loyalty Fashion Brand 8

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

OCTOBER 28, 2014

The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. Many analysts and unhappy investors point to Tesco’s ill-fated Fresh & Easy convenience store foray in America just as the global financial crisis kicked in.

Retail 8

Retail Loyalty Supply Chain Discount 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Flooding in 2011 in Thailand, harmed 160 companies in the textile industry and halted nearly a quarter of the country’s garment production, increasing global prices by 28%. Fostering innovation.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

APRIL 17, 2013

The common thread is that today''s model of capitalism overemphasizes short-term financial data and neglects information that gets at the true sources of sustainable value creation — things like innovation, brand equity, customer loyalty, and key stakeholder relationships.

Report 8

Report Short-term Press Release Compliance 8

Harvard Business Review

AUGUST 11, 2015

At the top of the News Feed, users located in India saw a company-issued request to promote Internet.org, the company’s controversial global connectivity effort, to their elected leaders. This week, Facebook took advantage of this asset for political purposes. Rinse and repeat, over and over.

Politics 8

Politics Real Estate Morale Business Model 8

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Bell, Customer Loyalty Consultant and author at [link]. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

SEPTEMBER 10, 2014

The article shocked the sensibilities of many who worried about rising corporate power in the world, but for many executives struggling to chart courses through the chaos of newly globalized and deregulated markets, it offered an irresistible clarity: one need only focus on owners’ interests. Raised customers’ expectations.

Supply Chain 13

Supply Chain Bureaucracy Short-term Agility 13

Harvard Business Review

DECEMBER 19, 2012

Customer care is often an operations function, but given its impact on customer experience, brand advocacy, and sales, companies should consider developing new reporting structures and governance processes that bridge operations, marketing, and the business units. The Social Solution to Innovation Challenges.

Balanced Scorecard 9

Balanced Scorecard McKinsey Media Metrics 9