Remove Customer Loyalty Remove Human Resources Remove Innovation
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you.

Brand 237
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Navigator Newsletter #180

Chart Your Course

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 9) Customer and market focus. Happy employees make your customers happy.

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How to Innovate When You're Not the Big Boss

Harvard Business Review

Given the unrelenting pace of change surrounding organizations in virtually every industry, companies are looking for executives who know how to innovate and introduce change, not simply caretakers who can manage the status quo. Senior management doesn't really encourage innovation, you'll hear. They won't let me take risks."

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Why Your Company Culture Should Match Your Brand

Harvard Business Review

And you may end up like social media software startup Buffer, which struggled to achieve profitability because its generous cultural practices, including offering vacation bonuses and wellness grants, ate away at cash flow instead of producing employees who were passionate about the brand offering and committed to developing on-brand innovations.

Brand 8
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Companies across the spectrum are grappling with change as new technologies, innovations, and customer behaviors disrupt old business models.

P&L 11
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Listen to Your Employees, Not Just Your Customers

Harvard Business Review

The linked system allowed for more insight into customers, and managers could use the information to coach employees, to assess whether they had the right tools and resources, and to identify people with innovative ideas and leadership potential. Organizational barriers are often the culprit. You and Your Team Series.

Survey 8