Customer Loyalty Marketing Maturity 
Strategy Driven
JUNE 17, 2013
All of which are mature. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first.
Strategy Driven
JULY 15, 2013
They represent the best possible NEW customer. ’ The more mature and solid a value-based relationship has been built with the key contact AND the rest of the company, the more likely it will be that the new person will continue doing business with you. The key to having a new person in charge of your future sales is to be ready.
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Harvard Business Review
JUNE 8, 2015
For example, The PIMS Program (a major observational study on thousands of businesses; I worked there for 15 years) showed that it’s profitable to have low investment intensity, high market share, positive differentiation, and more. Everyone wants to gain market share but not everyone can.
Harvard Business Review
FEBRUARY 13, 2013
This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV. When Advertising Meets the Meme.
Harvard Business Review
OCTOBER 4, 2011
It governs an organization's cultivation of its intellectual capital—how it leverages what it already knows how to do, and how it evolves its offering based on changing market demands. With hardware markets, money is spent upfront to develop a system. There was no software leader in the company who was allowed to mature and grow.
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