Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. represent an innovation repudiation of Lafley 1.0?
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