DCF Development Management 
Harvard Business Review
MARCH 10, 2011
For instance, if you had recently run a discounted cash flow, or DCF, valuation on the UK-based mobile phone giant Vodafone, you would have found that changing the discount rate from 12% to 11.6% — hardly a major change — would have increased the company's estimated value by 15%, or £13.4 McNulty et al.
Harvard Business Review
AUGUST 4, 2014
Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. “Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” Should management refine and dig deeper into existing 80/20 KPIs?
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