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DCF

Management

Marketing

Still Many Ways to Skin a Capital Cost

Harvard Business Review

MARCH 10, 2011

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. The very lack of consensus in CAPM interpretation, he thought, was consistent with the workings of healthy and efficient markets. "It

CAPM

CAPM Cost Discounted Cash Flow Cost of Capital

Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

AUGUST 4, 2014

“Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” ” Choosing to lead and manage in accord with that empirical insight has enormous organizational and operation repercussions. ” Does the leaner, meaner, and refocused Lafley 2.0

Brand

Brand DCF IRR NPV

Still Many Ways to Skin a Capital Cost

Lafley’s P&G Brand Cull and the 80/20 Rule

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