DCF and Marketing - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

DCF

Marketing

Still Many Ways to Skin a Capital Cost

Harvard Business Review

MARCH 10, 2011

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. The very lack of consensus in CAPM interpretation, he thought, was consistent with the workings of healthy and efficient markets. "It

CAPM

CAPM Cost Discounted Cash Flow Cost of Capital

Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

AUGUST 4, 2014

Indeed, companies focusing on those 20% customer segments that generate 80% of sales and/or profitability and/or sustainable growth markets and innovate differently from those who seek to serve everyone well. innovation. Just ask Walmart. Big Data clearly becomes a big future winner in this strategic scenario.

Brand

Brand DCF IRR NPV

Still Many Ways to Skin a Capital Cost

Lafley’s P&G Brand Cull and the 80/20 Rule

Stay Connected