An Inside View of How LVMH Makes Luxury More Sustainable
Harvard Business Review
JANUARY 11, 2017
The company is a €36 billion decentralized collection of valuable brands — which they call houses (or maisons ) — covering fashion, wine and spirits, cosmetics, and jewelry. Charles Gibb, Belvedere’s CEO, says it made a strategic choice to invest in this project, even though it had a longer payback period than normal.
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