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The researchers highlight how the decentralization encouraged by the pandemic has meant that many companies have deployed tools such as HighMatch to measure for cultural fit. These people were so embedded in the status quo that they were unlikely to ever be innovative, and the data suggests they were also most likely to be fired.
The other, smaller and rarer, is decentralized, horizontal, and inclusive. Organizations need to have dozens, maybe hundreds, of individual experts, fully capable of ideageneration and innovative thought. Today’s American corporate world is a tale of two cultures. I call it Alpha. I call this one Beta.
Despite good intentions—and widespread acceptance of the importance of innovation—efforts to innovate at large companies often lack a clear mission and framework, and as a result, they go off the rails. At Samsung, the other aspects of the innovation process are relatively well managed at the operating level.
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