Decentralization Management Merchandising Operations 
Harvard Business Review
OCTOBER 24, 2013
In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. It takes organizational, cultural, and operational changes. Empowering store managers is the most critical shift. There are other operational considerations.
Harvard Business Review
AUGUST 6, 2014
The solution, we decided, was to acquire a local company that had already gained traction in the market and that could provide us with proven local management as well as help us with web search, which had become a priority after we bought U.S. The company was owned by management, venture capitalists, and SoftBank.
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