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Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. link] # leadership #. RT @ mikehenrysr : Consider yourself a “Thought Leader&# ?
The consulting market across the world is valued at 262 billion dollars. Specialized skills are expensive to develop in-house and you might only need them occasionally. This means they develop a network of connections. Many companies hire consultants but how widespread is the practice? Expert Advice. Change of Perspective.
In the sense that financial markets and the economy in general are far more fragile than most mainstream economists contemplated before 2008, there was a bit of unlearning done in the 1990s and early 2000s. The 1987 stock market crash was a scare. None of them brought economic devastation in the U.S. I know I believed it.
One way is to develop and set a clear decision rule beforehand, when there is nothing concrete to decide upon yet. For example, every year, he organized the “Fremantle Market”; an internal meeting in London where Fremantle executives from all over the world presented their new ideas (usually in the form of a trail episode).
Shiller had already circulated his devastating demonstration that asset prices were much too volatile to be explained by fundamentals, and the 1987 market crash had provided an object lesson in panic. Real business cycle theory continued to prosper, developing an increasing stranglehold over the professional journals.
Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. New ideas tend to evoke fear and anger – we are programmed to prefer the comfort and safety of established norms.
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