Decisionmaking Finance Marketing 
Harvard Business Review
DECEMBER 2, 2010
In the sense that financial markets and the economy in general are far more fragile than most mainstream economists contemplated before 2008, there was a bit of unlearning done in the 1990s and early 2000s. The 1987 stock market crash was a scare. None of them brought economic devastation in the U.S. I know I believed it.
Harvard Business Review
DECEMBER 9, 2010
Shiller had already circulated his devastating demonstration that asset prices were much too volatile to be explained by fundamentals, and the 1987 market crash had provided an object lesson in panic. Behavioral finance stayed on the margins. It doesn't offer much hope, though, for clear guidelines to macroeconomic decisionmaking.
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