Decisionmaking Marketing Technology 
Women's Leadership Exchange
OCTOBER 6, 2011
That it such a cold and unwanted fact about a man that has warmed the hearts of millions with his joyful, beautiful and super-functional technology. He envisions brilliant products and creates and markets them beyond effectively. He settles for nothing less than the best, including making his products, marketing, packaging etc.
Harvard Business Review
OCTOBER 11, 2013
Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Capturing the Innovation Mind-Set at Bally Technologies. When You’re Innovating, Think Inside the Box.
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