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The Rising Importance of the Chief Commercial Officer in Modern Business

N2Growth Blog

The Interplay between the Chief Commercial Officer and Marketing In the intricate realm of corporate operations, the connection between a Chief Commercial Officer and the chief marketing officer is essential. Moreover, a CCO plays an instrumental role in driving marketing innovations.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). The problem is leadership on autopilot. In such an underperforming state, without leadership that can drive real change, organizations are trapped in a vicious cycle.

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The Leadership GPS System – Extension Process, Preemptive Crisis Analytics: The New Reality

N2Growth Blog

The extension process within the Crisis Leadership & Performance-Driven Execution framework’s Leadership GPS System evolves from the new reality in business analytics and organizational design. The following information outlines the key challenges that must be overcome by answering the extended Leadership GPS questions.

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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Is your rubber-band stretched so tight that it’s about to snap? Remember that most people who fail just quit a bit too early in the process.

Blog 419
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Vision vs. Mission | N2Growth Blog

N2Growth Blog

The reason this is such a great question is that I’ve witnessed far too many executives confuse vision and mission in terms of both definition and application. Just like an algebraic formula, business also functions according to rules governing order of operations.

Blog 395
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Making Sense of Speed, Agility and Innovation

Leading Blog

There’s agile marketing, introduced by thought leaders at CMG. But if you could create a framework in which each of these activities were a vital component leading to a completely new way to compete, then you’d see a significant impact on your revenues, profits and market share. From there, everyone is adopting the concept of “agile.”

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