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The Rising Importance of the Chief Commercial Officer in Modern Business

N2Growth Blog

Understanding the Duties of a Chief Commercial Officer In the past ten years, the role of the Chief Commercial Officer has evolved to include more than just sales operations. The CCO often serves as a crucial bridge between a company’s day-to-day operations and long-term goals, offering valuable insights that influence its direction.

CRM 221
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5 Leadership Development Practices to Kick to the Curb

Leading Blog

I N MY THIRTY YEARS as an executive coach, I have seen a lot of change — the complete digital transformation of the workplace, increased diversity of the labor market, the shifting role of employers. Limiting the definition of leadership Many have asked me how to define a leader, but I have refused. There is no one way to be a leader.

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The Next Wave of Digital Transformation: What Leaders Need to Know

N2Growth Blog

The Current Digital Landscape Today’s digital landscape is constantly changing, revolutionizing how businesses and industries operate. Extensive networks, data streams, and state-of-the-art digital technologies are increasingly becoming the foundation of modern operational strategies.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Marketing Techniques to Use in 2020

Strategy Driven

There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business. It is definitely something worth looking into. Education.

Marketing 122
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The Guide to Market Analysis & How It Can Help Your Business Improve

Strategy Driven

Regardless of its size, your business needs market research and analysis. These two are the core of any marketing or business plan you’ll ever create – or pursue. What Is Market Analysis? There’s a lot you can learn if you perform a market analysis. What’s the size of your target market? Industry research.

Analysis 122
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Regulators Are Always A Step Behind The Tech Giants

The Horizons Tracker

Central to the emergence of these business model innovations is a willingness on the part of the innovator to challenge the existing norms and regulations of the market they are entering,” the authors explain. Both Uber and 23andMe later resumed operations with revised business models.

Hotels 70