N2Growth Blog

JUNE 12, 2024

The Interplay between the Chief Commercial Officer and Marketing In the intricate realm of corporate operations, the connection between a Chief Commercial Officer and the chief marketing officer is essential. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 221

CRM Crisis Management Crisis Trends 221

N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. To extend marketing efforts. Magazine entitled “ Where Have All the Bloggers Gone ?” 500 companies) indicated the use of blogging was down 13% from the prior year. To build trust.

Blog 353

Blog Early Adopters Niche Marketing Magazine 353

N2Growth Blog

AUGUST 23, 2010

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Is your rubber-band stretched so tight that it’s about to snap?

Blog 419

Blog Leadership Brand Depreciation 419

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 243

Creativity Business Objectives Marketing Brand 243

Women on Business

JANUARY 30, 2012

It’s clear that in many cases, women are not just influencing the market; they are the market. In other words, women have been the market for some time now yet many executives have not taken action on this huge opportunity. Hewlett-Packard, another technology company, named Meg Whitman as their CEO in September 2011.

Power 248

Power Cooper Diversity CEO 248

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382

Media Blog Tools Influence 382

In the CEO Afterlife

MAY 6, 2012

Old school CEOs either don’t know how to innovate, fear innovation or simply fail to comprehend the true definition of the word. Right away, he replaced the chief operating officer, chief marketing officer, chief technology officer and chief talent officer. What repels innovation at old economy companies? What should be done?

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

The Horizons Tracker

OCTOBER 31, 2024

Central to the emergence of these business model innovations is a willingness on the part of the innovator to challenge the existing norms and regulations of the market they are entering,” the authors explain. Flytenow was closed for violating federal aviation rules, and Napster was shut down for breaking intellectual property laws.

Hotels 70

Hotels Business Model Constraint Innovation 70

N2Growth Blog

NOVEMBER 8, 2010

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

Blog 360

Blog Collins Efficiency Brand 360

Tanveer Naseer

AUGUST 9, 2017

Leadership development is important for organizations, since it helps: Achieve and sustain high overall productivity Drive revenue and improve the bottom line Align leadership styles with circumstances Resolve organizational problems Enhance employee engagement You can also help leaders determine job definitions for certain roles.

Management 276

Management Short-term Long-term Objective 276

N2Growth Blog

JANUARY 3, 2011

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.

Restructuring 305

Restructuring Blog CEO Brand 305

N2Growth Blog

AUGUST 28, 2011

You may have technology or a product that gives you an edge, but your people determine whether you develop the next winning technology or product.&#. It is precisely this type of thinking that will keep a company from being competitive in the market. Hiring is a blend of art and science.

Insurance 353

Insurance Bottom-up CEO Compliance 353

Great Leadership By Dan

JULY 8, 2020

Almost by definition, we can’t be fully disruption-proof, but we sure can mitigate risk. Once you know who they are, you can optimize not just your products, but your whole business—how you market, how you onboard, and how you support these people. Subscription businesses seem to be among the most resilient of businesses.

Business Model 282

Business Model Long-term KPI Loyalty 282

Lead Change Blog

DECEMBER 19, 2017

Yet it affects so much of a how a business operates, from the individual in the team to the company as a collection of teams to the entire market place. Team members make your company’s success and in an era that is so focused on technological advancements effective teamwork is your biggest competitive advantage.

Competitive Advantage 263

Competitive Advantage Team Teamwork Absenteeism 263

N2Growth Blog

JANUARY 20, 2011

The best definition I’ve found for gossip is: “Gossip is talking about a situation with somebody who is neither a part of the solution or a part of the problem.” At its core, gossip is the highest form of disloyalty, and it is far from innocent or idle.

Blog 419

Blog Reputation Participative Brand 419

N2Growth Blog

OCTOBER 14, 2010

We are living in a new era of technology and understanding and Pete has his finger on the pulse of how to relate/reach individuals. It definitely didn’t in my case. I find everything, in my realm on marketing, I get the best advise and insight from Christ. His leadership is remarkable! Thanks for stopping by Jennifer.

Blog 360

Blog Leadership Brand Crisis Management 360

Lead Change Blog

MARCH 24, 2017

I’ve got a bit of a soft spot for Apple’s Chief Technology Officer, Kevin Lynch. I Learned From Video Marketing. I had something of an epiphany one day, which was that leadership is almost identical to video marketing. It took Lynch twenty-four years to reach the position of CTO for the world’s largest company.

Training 210

Training Chief Technology Officer CTO Mentor 210

In the CEO Afterlife

MARCH 15, 2012

Looking to the next 10 years of the 21 st century, there is no question that the business, social, political, economic and technological environment will be very different. Peering into the future by a decade, I expect to see little change in the definition of leadership.

CEO 242

CEO Chief Executive Officer Critical Success Factor Discount 242

N2Growth Blog

JANUARY 21, 2011

After starting and selling 3 companies now I can look back and see I was definitely the seagull in the fist one, arguably all 3. This belief, of course, is not always true but it is definitely a decision driver. link] Larry bruce Wow nice post Mike! link] Mike Myatt Hi Isidoros: I enjoyed your analogy of the parent/child relationship.

Entrepreneur 382

Entrepreneur CEO Blog Welch 382

N2Growth Blog

DECEMBER 20, 2010

You are definitely not alone…Thanks for sharing Ron. To place a bully in a position of leadership is to consent to the abuse of those over whom the bully will control through intimidation. As you so clearly pointed out, bullies are self-serving not selfless. royatkinson Thanks for including that last piece of advice, Mike.

Environment 419

Environment Blog Due Diligence Brand 419

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

N2Growth Blog

OCTOBER 22, 2010

link] #30Thursday Post Number Nine (Yes it’s fine!) | Musings on Marketing and Other Morsels [.] Mike Myatt wrote one of the best definitions of influence I have seen. I hope you find these posts of value as well, and thanks again for stopping by.

Influence 375

Influence Blog How To Brand 375

N2Growth Blog

JULY 20, 2010

" Thanks for sharing Sami… Dan Leaders take others to a destination (by definition). I tend to agree with David who noted above the somewhat ridiculous nature of the semantical argument by stating: "who cares as long as they are the right leader?"

Blog 413

Blog Brand Depreciation Consultative 413

Eric Jacobson

JANUARY 18, 2025

AI enables computers and machines to simulate human intelligence and problem-solving capabilities AI technology can process substantial amounts of data in ways, unlike humans. However, while this new technology has a bright future, it also casts a dark and fearful shadow, warns Kahn. But to do so, we must master ourselves.

Tacit Knowledge 73

Tacit Knowledge Competitive Advantage Pharmaceuticals Magazine 73

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time.

Media 407

Media Influence Blog Real Estate 407

N2Growth Blog

DECEMBER 28, 2010

After all, our definition of what constitutes a "obstacle" is purely a function of what we have individually 'chosen' to believe and accept as true. M [link] mikemyatt Hi Mark: You point about chosen beliefs is an astute one.

Blog 415

Blog Brand Reputation Crisis Management 415

Great Leadership By Dan

APRIL 18, 2019

We give each business unit as many resources – tech support, product management, marketing – as we can to enable them to operate as autonomously as possible. For example, if two or three teams within a unit are developing technology products, is it really efficient for each team to do their own product management internally?

Wilde 243

Wilde Leadership Business Model CEO 243

LDRLB

APRIL 10, 2013

Perhaps my favorite definition of innovation is Scott Berkun’s : “Innovation is significant positive change.”. In summarizing their findings, here are 10 human capital practices that drive innovation: Use Technology to Collaborate and Share Knowledge. That change can apply to products and processes, or it can apply to people.

Innovation 165

Innovation Human Capital Creativity Incentives 165

First Friday Book Synopsis

FEBRUARY 21, 2012

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

Metrics 75

Metrics Marketing Review Definition 75

N2Growth Blog

OCTOBER 10, 2010

By definition game changers happen, they exist, they have life. By definition, a game changer causes change. Would you agree that a game changer by definition is not incremental? The longer we consider it the more it fits that definition you just outlined. If you forget the people, you cannot have a game changer.

Blog 379

Blog Media Open-book Learning-by-Doing 379

N2Growth Blog

NOVEMBER 29, 2010

As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. While many tend to favor this structure, it is far from perfect as well.

Blog 382

Blog Metrics Brand CEO 382

N2Growth Blog

SEPTEMBER 1, 2010

It's been a while since I've looked at it, but I'll definitely stop by again soon. I'm not sure Godin's work classifies as leadership…though I do read it every day, it's more for marketing tips and deep thoughts. ronedmondson Thanks Mike! Great work… [link] davidburkus Good list. Thanks Daniel.

Blog 411

Blog Leadership Follow-up Media 411

Women on Business

DECEMBER 28, 2010

Although I’ve needed “Outliers&# (Malcolm Gladwell’s definition of those around someone who helps them achieve), the initial thoughts and talents have been my own. But recently, I’ve learned that the core of what I’ve needed to succeed really is inside of me. I’ve shopped my soul for it’s inventory.

Press Release 200

Press Release Discount PR Magazine 200

CO2

AUGUST 31, 2010

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Technology and its role in travel 2.0 I bet the book is great too. Notice when you watch the video the ability to put hyperlinks embedded in the video. Pulse Meme Feed What Is Your Brand Against?

Marketing 74

Marketing Executive Coaching How To Strategic Planning 74

Women on Business

JANUARY 14, 2011

I definitely know women who fit this description. What Stops Us from Reaching Our Potential? Guest post by Anna Dworaczynska (learn more about Anna at. Categories : Guest Posts 3 Comments 1 Sara Kmiecik January 15th, 2011 at 12:47 pm Very interesting post!

Press Release 258

Press Release Discount Learning-by-Doing PR 258

Women on Business

JANUARY 4, 2011

I was recently stumped when faced with addressing a friends’ son who is unfortunately having to learn the word (or the anti-definition of the word) through observing the actions of his own father. By Webster’s definition it means “the steadfast adherence to a strict moral or ethical code; incorruptibility.&#

Press Release 174

Press Release Discount PR Learning-by-Doing 174

N2Growth Blog

NOVEMBER 16, 2010

Don’t utilize your competitions practices, but rather innovate around them and improve upon them to create an advantage that can be leveraged in the market. By definition 'best practice' is something codified by someone else. Therefor by definition it is not unique or likely to generate any competitive advantage.

Blog 334

Blog Outsourcing Competitive Advantage Innovation 334