Harvard Business Review

JANUARY 24, 2011

It's media disintermediation at work! Lots of industries have been turned upside down by innovation over the years. The by-now-standard, Christensen-inspired corporate response to disruptive innovation is to create a separate operation, with different incentives and structure than the parent organization, to exploit the innovation.

Disruptive Innovation 15

Disruptive Innovation Venture Capitalist Innovation Christensen 15

Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. In Hong Kong Hanson Robotics is developing robots with human features. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Indeed, Siri seems more persona than product.

Brand 11

Brand Disintermediation Ethics Technology 11

Harvard Business Review

MARCH 14, 2017

Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use. The Explainer: Disruptive Innovation. Many industries have experienced disruption, due to technologies that successfully reduced inefficiencies and frictions, often disintermediating established players in the process.

Loyalty 13

Loyalty Customer Loyalty Travel Hotels 13

Harvard Business Review

JUNE 2, 2014

I also love Uber as a student (and teacher) of disruptive innovation theory, because the challenges the transportation company is encountering as it seeks to expand into new cities helpfully illustrate how to assess an idea’s disruptive potential. Competition Disruptive innovation' It’s simple, and it works beautifully.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

JULY 12, 2017

Intermediaries or “trust brokers” do not have to be written out of the equation — or disintermediated — as many blockchain enthusiasts argue. However, even these commodity offerings can find ways to innovate and survive. As with all such innovations, a global standards war is under way. Insight Center.

Insurance 11

Insurance Industry Market Penetration Policies 11

Harvard Business Review

OCTOBER 10, 2014

We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. In the sporting goods industry, Nike has created the Nike+ running community while UnderArmour is developing an owned media strategy around its recent acquisition of MapMyFitness.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great salespeople don’t imitate, they innovate.

Brand 8

Brand Disintermediation Price Long-term 8

Skip Prichard

JULY 26, 2021

What are the most innovative companies doing to position themselves? While they are focused on optimization, their shareholders continue to demand that they pay out greater dividends or engage in larger share buy backs instead of investing their profits for future innovation. Own and disintermediate the customer relationship.

Disintermediation 131

Disintermediation Cost-Benefit Analysis Short-term Long-term 131