Remove Development Remove Disintermediation Remove Management Remove Training
article thumbnail

The Best Salespeople Do What the Best Brands Do

Harvard Business Review

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8
article thumbnail

Innovating the Toyota, and YouTube, Way

Harvard Business Review

Toyota wasn't just looking for superior quality and just-in-time inventory management from suppliers, they were vested in helping suppliers become more innovative and creative. Toyota was prepared to educate and train its suppliers to embrace lean production and lean experimentation techniques and insights. What should it mean?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Solution to the Skills Gap Could Already Be Inside Your Company

Harvard Business Review

Is the developed world on the verge of a skills crisis? In a recent interview, Benko discussed AT&T’s efforts and offered advice for HR leaders and individual managers on how today’s workforce can avoid obsolescence. Developing Tomorrow’s Leaders. How talent management is changing. Insight Center.

Skills 8
article thumbnail

When AI Becomes the New Face of Your Brand

Harvard Business Review

Executives should also be wary of how AI increases the dangers of brand disintermediation. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. In Hong Kong Hanson Robotics is developing robots with human features.

Brand 10
article thumbnail

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

B2B 8