Harvard Business Review

JULY 12, 2017

Intermediaries or “trust brokers” do not have to be written out of the equation — or disintermediated — as many blockchain enthusiasts argue. Part of the reason insurers are wary of insuring tangible assets in developing markets is the fear of fraud and losses that cannot be validated.

Insurance 15

Insurance Industry Policies Market Penetration 15

Harvard Business Review

MARCH 14, 2017

Many industries have experienced disruption, due to technologies that successfully reduced inefficiencies and frictions, often disintermediating established players in the process. IBM, for example, is partnering with startup Loyyal to develop blockchain infrastructure for loyalty and rewards programs. The Benefits of Disruption.

Loyalty 15

Loyalty Customer Loyalty Travel Hotels 15

Harvard Business Review

JANUARY 8, 2013

These investments are more about the development of human capital than finance. For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Innovation 10

Innovation Lean Production Disintermediation Incubator 10

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. But if you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix.

Media 9

Media B2B Content Disintermediation 9

Harvard Business Review

APRIL 4, 2016

So far, the theory behind this laissez-fair regulatory approach — which many in Silicon Valley are happy to endorse — is that platform companies define new markets for which regulators were not prepared, and as such can’t be regulated in the same way as legacy companies. In contrast, in the U.S., In contrast, in the U.S.,

Hotels 8

Hotels Disintermediation Real Estate Franchising 8

Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. In its early days, market leaders felt no pain because Saleslforce.com wasn’t taking away any of their customers; rather, it was creating new ones.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Price 8

Harvard Business Review

AUGUST 7, 2018

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Indeed, Apple already offers a Siri software development kit to allow app developers to tie into their smart assistant technology.

Travel 12

Travel Industry Hotels Airlines 12

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Brand marketers must demand change from their own media-buying ecosystem. Connecting the dots. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets. Another indication of the speed and extent of dominance is market cap.

Disintermediation 134

Disintermediation Cost-Benefit Analysis Short-term Long-term 134

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

SEPTEMBER 27, 2016

Is the developed world on the verge of a skills crisis? HBR: Companies have two options to meet talent shortages—they can look to an external labor market, or they can focus on developing their internal labor market. Developing Tomorrow’s Leaders. An edited version of our conversation follows.

Skills 8

Skills Company Core Competence Career 8

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 13

Marketing Brand Advertorial Advertising 13

Mike Cardus

DECEMBER 13, 2020

More effort and work to gather employee experience , voice of customer data, and systems to collect disintermediated people data – and share the macro effects then use micro-actions to make change and adust (much of this is using scaled technology) Managerial-leadership will become more distributed. ‘ – Dave Snowden.

Disintermediation 114

Disintermediation Short-term Maturity Case Study 114

Harvard Business Review

FEBRUARY 22, 2011

In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. Finally, as these players' analytics become ever more sophisticated as a function of scale, their ability to rationalize how branded goods of all kinds are marketed and sold will grow dramatically.

CPA 16

CPA CPM Advertising Disintermediation 16

Harvard Business Review

NOVEMBER 29, 2013

When they weren''t, employees showed the Harvard students tricks they had developed to work faster, more easily, or more safely. relations, a development made possible not just by diplomatic negotiations, but by…YouTube? military – the disintermediating power of the internet has finally reached into the halls of power.

Productivity 10

Productivity Products Disintermediation Library 10

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8