Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
After a series of meetings with Silicon Valley stalwarts like Google, Apple, and Amazon, we decided to develop our own IoT software and hired the people who could help us do it. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.
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