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On Being an Entrepreneur Mom: The Inside Story

Let's Grow Leaders

Seb (8) is the self-declared Chief Marketing Officer (he loves to say CMO)… he tells everyone he meets about how I can help them become better leaders. P.S. If you’re interested in leadership and parenting, you can also download our FREE ebook, A Parent’s Guide to Leadership from the sidebar.

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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.

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A Mirror as a Leadership Development Tool

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe A Mirror as a Leadership Development Tool by Kevin Eikenberry on October 27, 2010 in Influence , Leadership , Learning We look in them each day, research says, more often than we realize. We check our hair and our smile.

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Developing Your Leadership Cojones - a Guest Post by Dan McCarthy

Kevin Eikenberry

He is currently the Manager of Leadership and Management Development at a Fortune “Great Place to Work&# , “Training Top 125″, and “High Impact Learning&# (HILO 80) company. Someone does not emerge from the womb courageous – it’s something that can be learned and developed.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Develop Your Coaching Skills at the Coaching Training Camp

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Develop Your Coaching Skills at the Coaching Training Camp by Kevin Eikenberry on September 20, 2010 in Devloping Others , Leadership , Learning Next month I am delivering a brand new program that I extremely excited about!

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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.