Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 288

Brand Forrester Influence Advertising 288

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.

Health Care 10

Health Care Forrester Policies Tactics 10