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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Identifying Transformational Deans at Top Engineering Institutions

N2Growth Blog

Effective engineering leadership lies at the heart of a premier academic institutions ability to differentiate itself in a competitive market. Shaping the Engineering Curriculum of Tomorrow Engineering education demands more than incremental updates to existing curricula amid unprecedented technological disruption.

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10 Books You Should Read This Winter 2024

Leading Blog

Research shows that repeated experiences of intriguing, constructive failure can help students (and our own children, and anyone else we lead) develop creativity and learn more deeply. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. The result? Why will people work?

Books 309
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Four Essential Behaviors for Every Leader

Leading Blog

Throw in complex organizations operating in complex markets, and you’ve really got to marvel at how it all comes together every day. These leaders continually remind everyone — from the janitors to the developers at the company — of how their company is making a positive impact on the world and the role each individual plays in that impact.

Ethics 454
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

This paper is about rethinking the practice of leadership and reforming the way we approach the development of leaders and leadership in our organizations. It is time to reimagine leadership: what it means in theory and what it means in practice, how we choose leaders, how we develop leaders, and what we ask of leaders. Next Practices.

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The Small Voice in the Room

Leading Blog

a fairly notorious email encryption company both provoking concerns from the NSA but also putting privacy on the map as “the marketing gorilla of the Internet.” During the testing process with the larger partner, one of the startup engineers was heard to say “They should be mad. Unfortunately. Repeatedly. That card is junk!”