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Experimenting 100 innovative solutions over 20 countries in Africa

Innovation Excellence

You enrich the visualisation of the solution, then have meetings and interviews with prospective customers to see if the concept meets the market’s needs. Experiments with positive outcomes let you move further to exploitation and develop the solution in collaboration with the departments or business units, who then take full ownership.”.

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Ethics for Technologists (and Facebook)

Harvard Business Review

Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. Indeed, as I’ve mentioned elsewhere , the Internet is the greatest research, development and experimentation medium in the history of mankind.

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