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What Does a Marketing Agency Do?

Strategy Driven

Full-service marketing agencies help clients develop an overall marketing strategy. Whether you need a brand refresh or need to develop a marketing strategy for a new product, a full-service agency can help you out. A full-service agency will also have an account, finance, and creative team. They can advertise on mobile devices.

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Scaling Customer Service as Your Startup Grows

Harvard Business Review

The patterns that you develop at this key stage will grow with you and will spell the difference between running or stumbling as you hit the growth stage. Strategies like outsourcing, hiring lower-cost people, or exotic employment offer tempting cost savings to the finance-minded folks. What to do. What not to do. What not to do.

Metrics 15
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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Adding a “FAQs&# page will help tremendously in directing people to correct information and it will minimize the number of procedural-related requests.