Development Film Innovation Marketing Strategy 
Harvard Business Review
JANUARY 12, 2011
Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Don't lose sight of the horizon.
Harvard Business Review
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Superior technical innovation is at the heart of its strategy and its organizational design.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
OCTOBER 12, 2011
High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. The company's version of the truth regarding core values was based around silver halide film and paper. Unfortunately, Kodak focused on the internal perspective.
Harvard Business Review
OCTOBER 20, 2015
We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. ” Consumers live in an HD world.
Harvard Business Review
JUNE 23, 2015
Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. of course). Photo by Lorenzo Errico. Enter Harvard Business School.
Expert insights. Personalized for you.
15 
Let's personalize your content