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How to Successfully Make the Switch from Brick and Mortar to E-commerce

Strategy Driven

But, thanks to the development in online visuals, this is changing. Filming live videos, and Q&A sessions on social media can also help your customers to learn more about your products and business. Start Email Marketing Straight Away. But, many businesses neglect email marketing entirely. Get to Grips with Analytics.

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Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

Aaker 63
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It’s Time to View Leadership as a Profession

Great Leadership By Dan

documentary film Jiro Dreams of Sushi tells the story of an 85-year-old. you watch this film yourself (it’s now available on DVD). As you will see in this film, Jiro is a professional in. I challenge you, upon watching the film and seeing how. theatrical film about him. Guest post from DDI's Richard S. I recommend.

Film 280
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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it. The fall can come quickly.

Banking 14
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Eight Communication Traps That Foil Innovation

Harvard Business Review

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Don't under-communicate.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8
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A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. The company's version of the truth regarding core values was based around silver halide film and paper. Unfortunately, Kodak focused on the internal perspective.

CIO 9