Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 15

Finance Marketing P&L ROI 15

Harvard Business Review

APRIL 18, 2011

Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 15

B2C B2B Forrester Budgeting 15

Leading Blog

FEBRUARY 5, 2021

Finally, leaders must develop a culture that communicates the organization’s vision and strategy. The Mafia, Hells Angels, and the Sinaloa Cartel had different missions and strategies, and so their leaders developed unique corporate governance schemes. Then these individuals’ performance must be measured and rewarded.

P&L 401

P&L Franchising Leadership Forrester 401