Harvard Business Review

AUGUST 9, 2016

Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. Data-Driven Insight.

Marketing 12

Marketing Content Insurance Brand 12

Harvard Business Review

JUNE 26, 2013

Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email. Kimberly Clark utilizes Salesforce''s Chatter to connect to its customers for development of products. Today, though, Carr''s prediction is coming true.

Supply Chain 10

Supply Chain Competitive Advantage Information Technology How To 10

Harvard Business Review

JANUARY 8, 2015

It’s how they develop and grow (just as children do, first imitating their parents, then their peers). In my research on how experienced managers and professionals step up to bigger leadership roles, I have observed both the value and the difficulty of returning to our youthful, fake-it-till-you-learn-it strategies.

Learning-by-Doing 8

Learning-by-Doing Finance Definition Politics 8

Harvard Business Review

MARCH 28, 2016

It developed over 1,000 patents related to image capture that commanded billions of dollars in licensing revenues (for access to its “218” patent alone, it was paid $550 million by Samsung and $414 million by LG). By 2005, Kodak ranked No. digital-camera sales (No. 3 globally).

Company 8

Company How To Technology Strategy 8

Harvard Business Review

DECEMBER 15, 2015

To borrow a telecom industry metaphor, a deal with a customer is the “last mile” in connecting any strategy with business development efforts and marketplace results. So, for most firms, de facto strategy is the aggregate result of the deals their salespeople bring in. But a market never buys anything.

Strategy 8

Strategy Team Discount ROIC 8

Harvard Business Review

MAY 27, 2015

In the past, economic development has prioritized big businesses. But these economic development strategies focused on big businesses, sometimes known as “elephant hunting,” may overstate the importance of large firms. A supplier might need a working capital loan to finance a big order.

Entrepreneur 8

Entrepreneur Policies Banking Innovation 8

Harvard Business Review

JUNE 7, 2013

Better Place would then use these multi-year contracts to finance its infrastructure investments and battery depreciation. When Better Place was founded, its strategy called for initial rollouts in Israel and Denmark. Within months of the decision it had captured 1% market share in Israel, but by then it was too late.

Mass Marketing 10

Mass Marketing Transportation Depreciation Short-term 10

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” It made sense, because we looked at the competition as our well-financed enemy, and so there was no way we could win at the spending war,” says Bell. “So

Brand 100

Brand Brand Management Advertising Management 100