Strategy Driven

MARCH 30, 2011

The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Evaluating the willingness to pay of millions of customers requires the development of a new corporate capability.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.

Levitt 13

Levitt Christensen Competitive Advantage Welch 13

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 19

Books Cialdini Christensen Collins 19

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. That’s a big topic in its own right.

Education 8

Education Levitt Retail Training 8

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Collins Blue Ocean Strategy Video 353