Development Finance Mass Marketing 
Harvard Business Review
MAY 26, 2014
New ventures, for example, often complain that the corporate finance function requires them to meet budget or lose bonuses or funding; or they can’t recruit the talent they need because of the corporate job evaluation approach. The divisions pay for what they get, and contribute a negotiated amount to the development of the brand.
Harvard Business Review
MAY 9, 2016
In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. In fact, the advertisement announced proudly that the company was “kicking the finance guys” out of the development process.
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Harvard Business Review
APRIL 25, 2011
While minuscule amounts of program money are trickling out to small-scaled community-development institutions, billions of dollars are sitting in endowment funds. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. They're not mean-spirited.
Harvard Business Review
APRIL 15, 2014
If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. They have been able to release Google Glass to the public before it’s ready for mass market use. Look across adjacent industries.
Harvard Business Review
JUNE 7, 2013
Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.
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