How to Use Uncertainty and Surprise for Breakthroughs
LDRLB
FEBRUARY 11, 2013
Some companies and leaders have experienced the inherent value of uncertainty and surprise, and actually use it to out-innovate the competition: Intuit’s flagship product was Quicken, the leading software program for managing home finances. Danny Meyer, famed New York restaurateur, told OpenTable’s CEO, “Look, I don’t need more business.
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